After the news broke of Company discontinuing their printed magazine and moving solely online, tweets flooded in to the magazine’s Twitter and their staff writers, explaining how sad they are and that it was such devastating news.
…But is it?
We all continue to say how much we love settling down with a cuppa and a mag, but how often do we actually do this anymore? If you compare how often you sit down to read a magazine, to how often you open links to articles on Twitter, or go direct to the website – I think we all know what would come out on top.
I love print magazines myself, finding out who the monthly cover star is, the intricate designs of the page that surround the feature and the smell (who doesn’t love the smell of a new mag?) But with the rise of bloggers and social media over the past few years, it has been hard to ignore the decline in urge to pick up a mag these days.
Remember Never Underdressed? The completely online magazine from ShortList Media, filled with witty articles and GIFS was my favourite. I know what you’re thinking – why are you comparing Company’s future with an online magazine that has recently closed down? Well hear me out. Never Underdressed was brand new and just like new bloggers, it had to build up a fan base. Company already has a strong fan base, it already has the Twitter followers and it already has people who will repeatedly come back and support them.
Company’s editorial tone of voice will relish and only excel with the use of GIFS, emoji’s and other online features, such as interactive adverts and competitions to gain revenue. I see nothing but a bright future for Company magazine.
What do you think?