NEWS: Birchbox Opens Store

birchbox opens store


If I were to open a shop, it would be exactly like this one…

Beauty box subscription company Birchbox have officially taken a leap of faith and opened a physical store in the one and only, New York City. Focusing on making beauty shopping a slightly different experience, Birchbox recognise that when you go make-up shopping, you usually go shopping for a specific product; be that a lip liner, a foundation or an eye shadow – rather than shopping for just one brand. That’s why they have separated their stands by product, rather than brand, differentiating themselves from what you find in department stores. This means you can walk in, have a selection of lip liners in red, compare, and then pick your fave right there and then! Sounds a dream, huh? Well if it can’t get any better than that, (and perhaps I’m just too over excited as that has always been a dream of mine), they also have group beauty classes that you can attend and a place for you to get your hair and make-up done. Now it really can’t get much better than that, can it? If only I lived in NYC…


makingup xo

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